ABSTRACT
This study was aimed to uncover the extent to which individuals’ cultural and social intelligence enhances MSMEs performance. Cross-sectional survey design was adopted for the study using simple random sampling technique. A sample size of 400 business owners was determined using the Yamane formula. Multiple regression was used for data analyses in SPSS. The findings of the research reveal that Cultural and Social intelligence significantly influence MSMEs performance positively. The mediation effect was complementary partially mediated. Understanding the value of Cultural and Social Intelligence in enhancing business performance has brought to fore the need for MSMEs owners to strive to acquire and develop cultural and social intelligence in order to navigate customer relationship management and grow their business. This finding has offered explanation to the differences in the performance of some of the businesses that have managed to flourish in the harsh Nigerian business landscape.
Key words: Cultural Intelligence, Social Intelligence, MSMEs Performance, Nigeria.